Ten out of 16 business magazines reported a decline in ad dollars for the three months ended Sept. 30, and 14 out of 16 reported a decline in ad pages during the same time period, according to data released from the Magazine Publishers of America.
Fast Company reported a 22.6 percent increase in ad dollars to $7 million and a 15.6 percent increase in ad pages to nearly 99 pages during the time period, according to data analyzed by Talking Biz News. Smart Money reported a 20.6 percent increase in ad dollars to $13.9 million and a 14.4 percent increase in ad pages to 172.5.
Among the worst performers for the three-month period was Business 2.0, which reported a 36 percent decrease in ad dollars to $7.8 million and a 40 percent drop in ad pages to 113.5. Parent Time Inc. shut the magazine after the October issue.
Among the big business magazines, BusinessWeek and Fortune had sharp declines. BusinessWeek reported a 19.1 percent drop in ad dollars to $53.8 million and a 24.6 percent decrease in ad pages to 443.2, while Fortune posted a 14.4 percent decline in ad dollars to $54.4 million and a 21.1 percent decline in ad pages to 480.2.
In comparison, Forbes posted an 11 percent rise in ad dollars to $69.7 million and a drop of less than 1 percent in ad pages to 609.8.
See all of the data here.
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