Categories: OLD Media Moves

Advertising up at WSJ and Barron's

Just now finding this, but Dow Jones & Co., the parent of The Wall Street Journal and Barron’s, reported an increase in advertising in July on Friday.

Advertising revenue at The Journal, including Weekend Edition, increased 5.8 percent in July on an 11.7 percent increase in advertising volume. Linage increases in technology, classified and financial advertising were partially offset by a slight decline in general advertising.

In the technology advertising category at the Journal, July linage increased 33.5 percent; increases in communications, hardware, office products and other technology advertising were partially offset by declines in personal computer and software advertising. The Journal’s classified advertising category linage increased 16.5 percent due to increases in real estate and other classified advertising. Linage in the Journal’s financial advertising category increased 4.7 percent primarily due to an increase in insurance advertising partially offset by slight declines in wholesale and retail advertising.

The Journal’s general advertising linage decreased 1.5 percent as declines in media, auto and public utilities advertising were primarily offset by increases in luxury goods, health care, pharmaceutical and other consumer advertising. Advertising yield declined due to a combination of factors, including continued strong revenue growth in lower-yielding classified advertising and planned seasonal programs that run in July and August.

At Barron’s, total advertising revenue increased 50.7 percent in July on a 29.1 percent increase in advertising pages due to an increase in financial advertising and one additional issue versus the prior year period, partially offset by a decline in auto advertising. Advertising yield increased primarily due to strong revenue growth in financial advertising.

International advertising revenue increased 15.3 percent in July due to strong color advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.