Dow Jones reported strong growth in ad sales at its business publications in February.
Here is an excerpt from the release: “Advertising linage at The Wall Street Journal, including Weekend Edition increased 18.6% in February due to increases in classified, general and financial advertising, partially offset by a decrease in technology advertising. In the classified advertising category at the Journal, February linage increased 31.8% due to an increase in real estate and other classified advertising. The Journal’s general advertising category increased 21.1% due to increases in industrial equipment, auto, insurance and other consumer advertising, partially offset by declines in professional services and pharmaceutical advertising. Linage in the Journal’s financial advertising category increased 12.8% primarily due to gains in tombstone advertising, partially offset by declines in wholesale advertising. The Journal’s technology advertising declined 7.9% due to weak hardware, software and personal computer advertising, partially offset by gains in communications and consumer electronics advertising.
“At Barron’s, total national advertising pages were up 21.9% in February primarily due to gains in general and financial advertising.
“Internationally, The Wall Street Journal Europe’s linage increased 18.8% due to increases in financial, technology and classified advertising, partially offset by a decline in general advertising. The Wall Street Journal Asia’s linage increased 10.8% in February due to increases in financial and classified advertising, partially offset by declines in general and technology advertising.”
Read the full release here.
