The Wall Street Journal Office Network announced advertising revenue is up 100 percent this year, following a 300 percent increase in 2008, bucking all industry trends.
The network, launched in 2006, consists of high-definition, LCD screens, provide news from The Wall Street Journal along with advertising. The screens are now installed in the common areas of nearly 800 office buildings in 15 major U.S. cities. The network reaches more than 1 million business professionals each day.
Advertising growth on the network has been wide-ranging, with significant increases in media spending across categories including: technology, telecommunications, automotive, financial services and business travel.
“The Wall Street Journal Office Network is a natural extension of the Journal’s global print and online platforms, which reach nearly 2.3 million subscribers each day,” said Brian Quinn, vice president and general manager, digital advertising sales of The Wall Street Journal, in a statement. “Integrated advertising buys using print, online and the Office Network gives marketers unparalleled access to influence the world’s business and opinion leaders.”
Read more here.
