Advertising Age editor Scott Donaton praised the New York Post’s business section in a column posted on the publication’s web site on Sunday, noting that it operates distinctly from the rest of the newspaper and writes about stories that are later covered by other media.
Later, Donaton noted, “On a recent Saturday, the Post splashed across its front page a story about the relationship between the CFO of a major media company and a woman accused of running a prostitution ring. BlackBerries buzzed from the Hamptons to Greenwich to Malibu-Omigod, can you believe it?-as word spread through the pop-culture industries.
“That day, the story found its way onto the radio, and by Monday and Tuesday it was in other papers, on the Web and on TV. But many of the stories were about the Post story, in some cases exploring whether the CFO was a legitimate target or whether the paper had blown the whole thing out of proportion. Ignored was the fact that these reports were doing the same thing the Post had done: spreading word to their audiences about this man’s personal life.”
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