The Verge rethinks its audience team
The Verge is rethinking what it means to grow an audience in the post-search era, reports Sara Guaglione of Digiday. Guaglione reports, “After years of prioritizing SEO, content distribution, virality and referral traffic, the Vox Media-owned tech publisher has reorganized its audience team around turning casual site visitors into loyal, direct readers. “Over the past two years, […]
The Verge installing hard paywall for certain readers
The Verge will roll out a hard registration wall to a cohort of readers later this month, reports Sara Guaglione of Digiday. Guaglione reports, “Esther Cohen, director of audience and subscriptions at The Verge, told Digiday she wants to learn how to turn visitors in ‘lower converting but high traffic sources’ into ‘engaged and known […]
Why The Verge’s Patel is ranting on his podcast
The Verge editor in chief Nilay Patel talks on his podcast about why he’s ranting more. Here is an excerpt: They’re just essays. I know they’re rants and they’re delivered on YouTube and they’re very pointed in particular ways. But that’s just what I would’ve written as a column 10 years ago before we had podcasts this […]
The Verge is sold to Penske Media
Tech news site The Verge has been sold with other websites to Penske Media, reports Erik Hayden of The Hollywood Reporter. Hayden writes, “The move formally concludes the multiyear sales process for Vox Media, which had been steered by CEO Jim Bankoff since 2009. On May 20, the exec revealed a sale of crown jewel magazine New York as […]
The Verge’s Patel is seeking a buyer
The Verge editor-in-chief Nilay Patel has been quietly shopping the technology news site for a new owner as it prepares to be spun off from Vox Media, reports Oliver Darcy of Status. Darcy reports, “Status has learned that Patel has been taking investor meetings this week in search of a buyer who would be a good steward […]
The Verge’s Patel talks about journalism’s role
Nilay Patel, editor in chief of The Verge, spoke on its “Decoder” podcast about journalism’s role and why standards make the podcast so successful. Here is an excerpt: So I know what role we play in the ecosystem at The Verge and on Decoder, and it is to be outside, and you have to show up here on […]
The Verge has a new homepage
William Joel, executive creative director for The Verge, writes about its redesigned home page. Joel writes: This update is our first attempt at better balancing our work, which is part magazine, part firehose of news. On desktop, that means separating those two modes more clearly. The left side of the homepage is now where we […]
What subscribers for The Verge opt to pay for
Nilay Patel, the editor in chief of The Verge, writes about the trends that the tech news site is seeing with its subscribers. Patel writes, “We hit our subscriber goals for 2025, and an astonishing 85 percent of you are choosing annual plans, which is the sort of durable, long-term relationship we can count on […]
What’s driving AI coverage for Fields of The Verge
Meredith Klein of Meredith and the Media interviewed artificial intelligence reporter Hayden Field of The Verge about her job. Here is an excerpt: You joined The Verge a few months ago to cover AI. What’s driving your coverage? The AI industry’s societal implications, the power dynamics, regulatory questions, and who’s driving the tech’s development forward, whether large companies, […]
The Verge launching show on tech history
The Verge is launching what will be its first video-focused podcast, “Version History,” which will examine the legacy of the biggest moments in tech, reports Max Tani of Semafor. Tani writes, “Hosted by editor-at-large David Pierce, the show will take a look each week at the historical implications of a gadget, app, website, or product from […]
