Nilay Patel, the editor in chief of The Verge, writes about the trends that the tech news site is seeing with its subscribers.
Patel writes, “We hit our subscriber goals for 2025, and an astonishing 85 percent of you are choosing annual plans, which is the sort of durable, long-term relationship we can count on as we hire more reporters, get in more trouble, and pay for David’s podcasting greenscreen. (Just kidding, that’s his real house. We think.)
“We’ve spent a lot of time this year trying to iterate on our subscription and make it more valuable. We launched with full-site access, a lighter ad experience, two subscriber-exclusive newsletters, and RSS feeds. Since then, we’ve added the top-requested new feature with ad-free podcasts, added commenting badges for subscribers, and started testing subscriber AMAs. We’ve also expanded our subscriber-exclusive newsletter offering with Optimizer, The Stepback, Regulator, and Installer, which are all essential reading.
“We’ve also been able to hire more incredible reporters and editors: Hayden Field, Tina Nguyen, John Higgins, Dominic Preston, Terrence O’Brien, Stevie Bonifield, Marina Galperina, and Todd Haselton all joined our team this year, delivering in-depth reporting, rigorous analysis, up-to-the-minute news, and the occasional shitpost that overperforms everything else on the site. (We are still The Verge, after all.)”
Read more here.
