CNBC has best week in five years
Steve Krakauer of TVNewser reports that business news cable network CNBC has had its best week in terms of viewers in the past five years. Krakauer wrote, “Last week was filled with financial news, some positive and some negative, and CNBC benefited from the focus. “The financial network saw its best week since March 17, […]
Friedman is rooting for Fast Company
Marketwatch media columnist Jon Friedman writes Friday that he hopes business magazine Fast Company can survive and thrive while competing against bigger biz glossies such as BusinessWeek and Fortune. Friedman wrote, “When John Byrne, who now leads BusinessWeek’s Internet effort, was editing Fast Company, it was recognized as a serious, creative publishing force. “It still […]
What will the happy biz media do in the future?
TheDeal.com executive editor Yvette Kantrow wants to know what perpetually happy business news media such as Fox Business Network and personal finance magazines will cover when the economy turns sour. Kantrow wrote, “It’s a question not just for Fox Business Network, but for much of retail business journalism, notably the personal finance media, as it […]
Time Inc. business magazines get new ad chief
Fortune|Money Group president Vivek Shah announced Wednesday that Kirk McDonald will become chief revenue officer for the business magazines, effective March 3. McDonald was previously the senior vice president of sales, marketing and client service for DRIVEpm and Atlas Enterprise, both key units of Microsoft’s advertising business. Reporting to Shah, McDonald will oversee the Fortune|Money Group’s worldwide advertising sales […]
Biz magazines see drop in revenue, ad pages in 2007
The 17 business magazines that published in 2007 saw a 2.1 percent decline in ad revenue and a 5.7 percent decline in ad pages, according to data from the Magazine Publishers of America analyzed Wednesday by Talking Biz News. In comparison, the total magazine industry reported a 6.1 percent increase in ad revenue and just […]
Bad summer for business magazines
Ten out of 16 business magazines reported a decline in ad dollars for the three months ended Sept. 30, and 14 out of 16 reported a decline in ad pages during the same time period, according to data released from the Magazine Publishers of America. Only Barron’s, The Economist, Fast Company, Forbes, Money and Smart Money […]
The Money magazine renewal strategy is Dr. Jekyll and Mr. Hyde
Hal Morris, writing on his Grumpy Editor blog, notes the widely divergent strategies taken by Money magazine to get people to renew. Morris wrote, “Money magazine, in the Time Inc. family, sends out renewal reminders to subscribers a half year prior to current expiration dates. But wait. That’s when the ‘third renewal notice’ goes into […]
Time Inc. revamping biz magazine unit
Nat Ives of Advertising Age writes Thursday that Time Inc. is overhauling its business magazine unit, including naming publishers at Fortune and Money magazines. The unit recently decided to shutter Business 2.0. Ives wrote, “The restoration of the publishing positions, which were eliminated in April 2006 when Time Inc. formed the group by combining the […]
Business magazines underperform vs. industry in second quarter
Advertising dollars in 15 business-related magazines fell 5.5 percent in the second quarter of the year, while ad pages dropped 10.2 percent, according to data from the Publishers Information Bureau analyzed by Talking Biz News. In comparison, the overall magazine industry saw a 5.2 percent increase in ad dollars and just a 1.9 percent decline […]
New leader for Time Inc. business publications
Keith Kelly of The New York Post reports Friday that Time Inc. will be making a change in the person who leads its business publications, which include Fortune, Business 2.0Â — which Kelly says is in danger of being folded into another magazine — and Money. Kelly wrote, “Chris Poleway, president of the group known as […]
