Biz magazines show strong gains among affluent readers
A survey released last week by media research company Ipsos Mendelsohn showed that a number of business magazines have increased their influence among rich readers. The survey researches the media habits and lifestyles of the affluent population in the United States living households with $100,000+ incomes. Inc. reported a 68 percent increase from 333,000 readers to 560,000 readers […]
Inc.'s September issue produces largest revenue ever
Inc. magazine‘s September issue, which features its annual Inc. 500 list, has produced the publication’s largest revenue ever for a single issue and the most ad pages since 2001. The total of 118 advertising pages is a 13 percent increase from 2007. The 250-page magazine will be on newsstands until Sept. 30. For the most recent six month […]
Strong first half to 2008 for Inc. and Fast Company
Audit Bureau of Circulations data for the first six months of 2008 show that the two business magazines — Inc. and Fast Company — owned by Mansueto Ventures had a strong performance. Among the 297+ U.S. consumer magazines that claimed rate base, Inc. magazine ranks 14th in increased growth of single copy newsstand sales and […]
New personal business editor hired at BusinessWeek
Amy Feldman has joined BusinessWeek as associate editor of personal business, editor Stephen J. Adler announced Wednesday. She will report to Susan Woolley, senior editor of personal business. Feldman comes to BusinessWeek after having worked as a senior writer at Money, the Wall Street columnist for the New York Daily News, the real estate and urban […]
Sale of Entrepreneur magazine stalls
Keith Kelly of the New York Post reports Wednesday that the sale of Entrepreneur magazine has hit a few speed bumps after asking for $200 million as a sales price. Kelly writes, “The rationale for the price was that the late Bernie Goldhirsch got $200 million when he sold Inc. magazine in 2000, and Shea […]
Fast Company and Inc. owner planning new business magazine
Mansueto Ventures, the parent company of Fast Company and Inc. business magazines, is planning to launch a third business title called Upstart, writes Mediaweek’s Lucia Moses. Moses noted that the publication will be aimed at entrpeneurs. Moses wrote, “Publisher of the new title is Adam Platzner, who has held sales positions at music Web site […]
Biz magazines see drop in revenue, ad pages in 2007
The 17 business magazines that published in 2007 saw a 2.1 percent decline in ad revenue and a 5.7 percent decline in ad pages, according to data from the Magazine Publishers of America analyzed Wednesday by Talking Biz News. In comparison, the total magazine industry reported a 6.1 percent increase in ad revenue and just […]
Inc. launches four new blogs
Inc.com, the online arm of Inc. magazine, announced Tuesday that it has four new blogs to its website. The blogs will explore various aspects of entrepreneurship. Jay Goltz, who had never held a full-time job until he became CEO and founder of the Goltz Group, writes about the tough calls that bosses have to make and the conundrums […]
Challenging times for business magazines
Dorian Benkoil of Corante writes about the challenges facing business magazines. Benkoil wrote, ” It’s also worth noting for business mags that while dollars in aggregate are down 2.7 percent, ad pages were down 6.8 percent, which means page rates were increased. For how long can ad rates continue to go up in the category […]
Inc. magazine opens networking site for small biz owners
Advertising Age’s Nat Ives writes Thursday that business magazine Inc. has opened a social networking site for small business owners. Ives wrote, “While the site shares a lot of DNA with Inc. magazine’s editorial mission, it also includes enough openness that it could become something much more than a sidekick to Inc. and Inc.com; the […]
