Fox gets down to business
Chris Ariens of TV Newser reports on the first minute of the Fox Business Network for historical perspective. Ariens wrote, “‘Good morning this is the new Fox Business Network, and I’m Nicole Petallides and good morning I’m Jenna Lee.’ “And with that Rupert Murdoch‘s dream of an American business channel for people on Main Street, […]
An inside look at Fox Business Network
Tim Arango of Fortune got an inside look at the development of Fox Business Network, which debuted this morning. Arango wrote, “Among the guests the channel has lined up for its first week are eBay CEO Meg Whitman, New York Stock Exchange CEO John Thain, the oil tycoon T. Boone Pickens, and the former pro […]
Avoiding the Jargon Jar
Grant Robertson of the Toronto Globe and Mail writes Sunday about how business journalists on the Fox Business Network hope to avoid the Jargon Jar. Robertson wrote, “When the lights go up Monday morning on Fox Business, some of the anchors on Rupert Murdoch’s new financial TV channel will keep a jar on the desk. […]
Fox Business Network in the morning
David Lieberman of USA Today takes a look for Monday’s paper at the Fox Business Network launch, and pays particular attention to what it will air in the morning with Alexis Glick as anchor. Lieberman wrote, “FBN has its work cut out on weekdays, though, when traders often turn to CNBC and Bloomberg for market […]
Dow Jones properties cancel CNBC ads slated to run on Monday
Bill Carter of The New York Times writes for Monday’s paper that CNBC ads scheduled to run Monday on The Wall Street Journal and Marketwatch web sites are now not running. Monday is the day that Fox Business Network launches, and its parent is News Corp., which is acquiring the parent company of The Journal […]
Fox Business Network will still try to attract Wall Street viewers
Matea Gold of The Los Angeles Times writes that Fox Business Network, despite its strategy of catering to Main Street America, will also try to draw viewers from Wall Street. Gold wrote, “FBN executives argue that its consumer content will still appeal to Wall Street viewers. “‘Every CEO is a regular person just like you […]
Fox Business Network schedule revealed
Michael Learmonth of Variety has some details about what the Fox Business Network schedule will look like when it hits the air on Monday. Learmonth wrote, “The net launched a new stock index it calls the ‘Fox 50,’ a basket of big-cap consumer stocks including Nike, Coca-Cola, FedEx and AT&T. The index was listed Friday […]
Fox Business Network will downplay opinion
John Rash, who writes a weekly column for the Minneapolis Star Tribune on the media, writes that Fox Business Network will downplay opinion — something that is used to attract readers at the Fox News Channel. Rash wrote, “When News Corporation’s Rupert Murdoch was buying the Journal, critics said they feared that Murdoch’s mostly conservative […]
Small business coverage, and no stars
Glenn Garvin of The Miami Herald interviewed Fox head Roger Ailes this past week and was able to get out of him that the upcoming Fox Business Network would focus more on small business coverage and not have as many stars as rival CNBC. Garvin wrote, “‘They’re very market-centric,’ he argues. ‘They spend a lot […]
How to attract Main Street to Fox Business Network
Russ Britt of Marketwatch writes Saturday about how Fox Business Network will need to attract average viewers to be successful. On the Fox Business web site, Britt explained, “One personality, Cheryl Casone, complains of how women in Manhattan commonly spend $500 on a pair of shoes or $1,000 for a purse. Another, Cody Willard, wonders […]
