OLD Media Moves

How to attract Main Street to Fox Business Network

October 13, 2007

Posted by Chris Roush

Russ Britt of Marketwatch writes Saturday about how Fox Business Network will need to attract average viewers to be successful.

Cheryl CasoneOn the Fox Business web site, Britt explained, “One personality, Cheryl Casone, complains of how women in Manhattan commonly spend $500 on a pair of shoes or $1,000 for a purse. Another, Cody Willard, wonders why more attention hasn’t been paid in the scientific community to a phenomenon known as ‘solar dimming’ as opposed to global warming.

“And anchor-to-be Jenna Lee tells her audience that although she has rock music programmed into her iPod, she prefers to tune into country music artists such as Tim McGraw and Carrie Underwood, a winner several seasons back of the Fox Network’s song competition, ‘American Idol.’

“‘The Dixie Chicks are in constant rotation,’ Lee writes of the controversial trio. ‘Justin Timberlake, on the other hand, doesn’t have a chance.’

“It’s unclear how all this is relevant to business coverage. There are concerns in some circles that Fox Business will look a lot like Fox News, with many of the same conservative sensibilities.”

Read more here.

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