"Fox Business" is OK, but hold the "Network"
Jeff Bercovici of Conde Nast Portfolio writes Friday that Fox Business Network anchors and reporters won’t be using the word “network” all that much on the air, for reasons he doesn’t fully understand. Bercovici wrote, “Two sources who’ve been working with the start-up in recent days say they were specifically instructed to refer to it […]
Cavuto speaks about Fox launch
Kenneth Li of Reuters has posted on his blog his interview with Fox Business Network‘s Neil Cavuto about the business news cable network’s launch on Monday. Here is an excerpt: Is there a risk of alienating the professional audience? I don’t know. Are you offended as a savvy financial writer when someone explains EBITDA to […]
A long way from Irving's bow tie
The Chicago Tribune’s Phil Rosenthal takes a look Friday at the evolution of business journalism on television as Fox Business Network gets ready to launch on Monday. Rosenthal wrote, “Alexis Glick, the former Wall Street analyst and one-time backup ‘Today’ co-host who is Fox Business Network’s director of business news, said there’s a difference ‘between […]
CNBC can't decide between Wall Street or Main Street
In recent months, CNBC executives have emphasized that the network caters to the Wall Street crowd. Earlier this month, for example, CNBC president Mark Hoffman told employees in a memo that the business news cable network “is the network for the wealthy and those who aspire to be wealthy.” Back in August, Hoffman told Broadcasting […]
Fox Business Network hires more reporters
Fox Business Network named Tracy Byrnes, Robert Gray and Ashley Webster as reporters, and named Elizabeth MacDonald as stocks editor, according to a Thursday release. In making the announcement, Fox News executive vice president Kevin Magee said, “We are pleased to strengthen our coverage of worldwide business events, the markets and breaking news from the New York Stock Exchange […]
Fox Business Network's mass appeal
Kenneth Li of Reuters takes a look at the upcoming Fox Business Network launch on Oct. 15 and reports that advertisers such as United Airlines, Southwest Airlines and discount broker Scottrade have signed on as advertisers. Sprint Nextel, Fidelity and IBM have deals to advertise on the Fox Business website. Li wrote, “‘When someone asks […]
Hurdles — and help — for Fox Business Network
The Economist takes a look Thursday at the issues facing the new Fox Business Network, and what issues might help it succeed. The Economist wrote, “The problem for Fox is that CNBC is already doing what it prescribes. It is neither obviously anti-business nor particularly inaccessible. (Some even accuse it of dumbing down.) There is […]
Competition for TV business news viewers
Paul Kangas, who is the anchor for PBS’ “Nightly Business Report,” talks to Diego Vasquez of Media Life magazine about what the launch of Fox Business Network will mean to television business news. Here is an excerpt: Is it possible for the two networks, along with Bloomberg, to coexist, each successfully finding their niche? I […]
Hiring of Fiorina a coup for Fox Business Network
TheDeal.com’s Gerald Magpily thinks that Fox Business Network made a brilliant move when it decided to hire former Hewlett-Packard CEO Carly Fiorina to be a contributor to the cable network, which launches next Monday. Magpily wrote, “The channel hasn’t completely defined Fiorna’s role, but she certainly has the expertise to draw from to appeal to […]
Fox Business Network will be quiet launch
Kevin Downey of Media Life magazine writes Wednesday that the launch of Fox Business Network next week will be relatively “quiet” until its management can fine-tine its strategy. Downey wrote, “The new business network is being birthed with nary a peep, and network executives are saying little about what Fox Business Network will be. It’s […]
