Forbes.com traffic hits record high in August
Lewis Dvorkin, the chief product officer at Forbes, writes Tuesday about the growth being experienced at the business magazine’s website. Dvorkin writes, “Second, we bet that today’s news consumers viewed content as content — that journalists, the audience and marketers could all publish in the same environment with transparency and proper labeling. Those core principles […]
Nine lessons from the Forbes.com remake
Dorian Benkoil of PBS’ MediaShift has nine lessons that have been learned from the overhaul of Forbes.com. Here is one of them: 4. Give contributors ownership. Really Long gone are the days of the traditional editorial flow in which a reporter files copy which is handed off to a series of editors, layout artists and […]
The reinvention of Forbes.com
Rachel McAthy of journalism.co.uk writes about how Forbes.com has reinvented itself as a digital platform. McAthy writes, “Since the start of the ‘reinvention’ of Forbes.com two years ago there have been significant changes, not just to the production and presentation of content online, but also in the way its content is being consumed and reached […]
Impact of AdVoice at Forbes still unclear
Jason Del Ray of Advertising Age looks at AdVoice, the initiative launched by Forbes in 2010 to generate revenue from advertisers by selling them space on its website. Del Ray writes, “In the 22 months since launch, 13 advertisers have used AdVoice; seven of them online, according to Meredith Levien, Forbes Media’s chief revenue officer. […]
Big three biz magazines outperforming industry
TALKING BIZ NEWS EXCLUSIVE The three largest business magazine titles — Bloomberg Businessweek, Forbes and Fortune — outperformed the overall glossy industry during the first six months of the year, according to data released by the Publisher’s Information Bureau. Forbes reported as 16.4 percent increase in ad revenue and a 13 percent rise in ad pages for […]
Highest-paid CEOs and media coverage
Forbes list of America’s highest paid executives showcases who has the biggest pocketbooks, but do these CEOs also receive the most press? The answer to that is no. Using the online research tool, HighBeam Research, the media attention of the Forbes Top Ten List was measured to indicate which CEO receives both money and media. […]
Forbes.com launches new home page
Forbes.com unveiled its new home page on Thursday. Lewis Dvorkin, chief product officer, writes, “It’s based on a core belief that there are three vital voices in the media business, each with a distinct agenda: journalists and other knowledgeable content creators; the audience, which includes news enthusiasts with specific needs and expertise; and marketers, many […]
Forbes, Economist to be available behind Chicago Tribune paywall
Jeff John Roberts of PaidContent.org writes about how content from Forbes and The Economist will be made available on the Chicago Tribune website. Roberts writes, “The Economist and Forbes content is being supplied via NewsCred, a news platform that relies on technology to rapidly curate and license content from over 800 partners. Adee says the […]
Building a unique content model
Lewis Dvorkin, the chief product officer for Forbes, writes about how the business magazine has built a unique content model that combines traditional journalistic values, dynamic publishing and data analysis. Dvorkin writes, “The result is 500 digital posts a day and timely material for 22 magazines a year — all from our reporters and topic […]
Forbes.com to launch new home page later this month
Lewis Dvorkin, the chief product officer at Forbes, writes Monday about how the business magazine plans to launch a new home page in June. Dvorkin writes, “Coming later in June is a new home page. We released the current version last year to clean up a page that was similar to what most news sites […]
