OLD Media Moves

Building a unique content model

June 28, 2012

Posted by Chris Roush

Lewis Dvorkin, the chief product officer for Forbes, writes about how the business magazine has built a unique content model that combines traditional journalistic values, dynamic publishing and data analysis.

Dvorkin writes, “The result is 500 digital posts a day and timely material for 22 magazines a year — all from our reporters and topic experts. This issue’s cover, on LinkedIn and its CEO, is written by George Anders, one of nearly 1,000 experienced Forbes.com contributors. Last year, a story on the Lynn Tilton, a hard-driving hedge fund CEO, began online, then moved to print with new reporting made possible by reader engagement. Forbes.com conversations often find their way into the print.

“Each issue of the magazine opens with a digitally inspired section called Leaderboard. ‘It’s our monologue in print that takes its cues from the world of FORBES online,’ says Steven Bertoni, who edits its various components. The Scorecard feature captures significant ups and downs from a Web feature that updates the wealth of 50 billionaires every 15 minutes. Buy/Sell/Hold filters topics we see trending on Forbes.com. Up-and-Comers brings to life an annual Need to Know online event that invites audience participation. And don’t miss the Sgt. Pepper’s-like rendition of our 100 highest paid athletes list, staring Floyd Mayweather, not Billy Shears.

“Many journalists remain caught up in a decade-old debate: should a story be published online before it goes to print? FORBES is leading a far more critical discussion: how to reimagine traditional media products as the digital era marches on.”

Read more here.

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