Consumer Reports to acquire Consumerist site

Stephanie Clifford of the New York Times reports Wednesday that Consumer Reports has agreed to acquire the Consumerist site for an undisclosed price. Clifford reports, “In buying Consumerist, Consumers Union is seeking to attract younger readers, with the hope of eventually selling them online or print subscriptions to Consumer Reports. “It is also something of […]

Consumer Reports in talks to acquire Consumerist site

Hunter Walker of FishbowlNY reports that Consumer Reports has held talks to acquire the Consumerist Web site. Walker writes, “A meeting was held yesterday between visiting executives and top Gawker management — including Consumerist editor Ben Popken — while Ken Weine, a spokesman for Consumer Reports‘ parent company Consumer Union, told FishbowlNY this afternoon that […]

Consumer Reports begins ad campaign

Richard Perez-Pena of the New York Times writes Monday about the new advertising campaign for Consumer Reports, which traditionally has done little or no advertising. And the ads have a target — extended warranties on new cars. Perez-Pena wrote, “Kenneth Weine, a vice president of Consumers Union, said the ad campaign is a way to […]

Success in charging for online content

Richard Perez-Pena of The New York Times writes Saturday about the success of ConsumerReports.org — it has 3 million paid subscribers — at a time when it’s becoming apparent that The Wall Street Journal will drop its 1 million paid online subscribers and make its site free. Perez-Pena wrote, “Subscriptions to the magazine still produce the […]

ConsumerReports.org reaches 3 million subscribers

Dylan Stableford of Folio magazine writes Monday that ConsumerReports.org has now reached 3 million paid subscrivers. Stableford wrote, “The print version of Consumer Reports has increased its circulation by 400,000 to 4.3 million over the last three years, including a healthy bump in newsstand sales (160,000 newsstand copies per month, up from 107,000 copies in […]

Consumer Reports planning redesign

Consumer Reports editor Kim Kleman said Saturday that the magazine is planning a major redesign, and she recently completed a nationwide tour talking to readers about what needs to change in the magazine. Consumer Reports “is a pretty dense magazine, and that’s coming from the editor,” said Kleman, who spoke Saturday at the fall Society of […]

Consumer Reports' new competition: U.S. News & World Report

Richard Perez-Pena of The New York Times writes Monday about how U.S. News & World Report wants to compete with Consumer Reports in providing consumers rankings about products and services. Perez-Pena wrote, “The first step in that strategy went public Friday on a magazine Web site (usnews.rankingsandreviews.com/cars-trucks) and today on newsstands — rankings, reviews and […]

Consumer Reports looks to restore tarnished image

Hamilton Nolan of PR Week writes that Consumer Reports is working to rebuild its image as a leading consumer magazine after being tarnished by a story earlier this year where the research proved faulty. Nolan wrote, “Fundamentally, CR believes that its operations are impressive enough, and its aims pure enough, that a determined focus on […]