OLD Media Moves

Consumer Reports editorial director departs amid reorganization

October 4, 2012

Posted by Chris Roush

Consumer Reports is undergoing an editorial restructuring that has cost vice president and editorial director Kevin McKean his job, reports TJ Raphael of Folio.

Raphael writes, “‘It was a wonderful time at Consumer Reports,’ says McKean. ‘I think for their next chapter, so to speak, it’s actually better that I’m out of there and it’s a good thing for me and a good thing for them — it’s an amicable and mutual decision.’

“Between its print publications, newsletters and online properties, Consumers Union, which publishes Consumer Reports, has more than 8 million combined subscriptions.

“During McKean’s tenure, he says the brand went from publishing about 4,000 print pages a year across a variety of publications, and doing next to no original Web content, to publishing 5,000 print pages a year (after the addition of the woman’s publication Shop Smart), and the equivalent of over 7,000 print pages of original online editorial content.

“Under his watch, video content also increased, going from 200 videos a year produced mainly by freelancers to at least 500 a year in which all of the shooting, producing and editing was done in-house. Additionally, McKean’s team also helped begin Consumer Reports‘ social media strategy.”

Read more here.

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