Consumer Reports restructuring for the digital era

Jim Romenesko examines the strategy at Consumer Reports, which is undergoing radical changes this year, including the departure of longtime editor Kim Kleman. Romenesko writes, “Spokesperson Hackett tells me that, yes, change is hard but the restructuring is working. “She writes in an email: “‘On the business side things are starting to level out: subscriptions […]

Consumer Reports strike deal with union over pension plan

Consumer Reports magazine has accepted an innovative defined benefit pension plan that will guarantee its retirees lifetime incomes without exposing the company to unforeseen risk and volatility. The “adjustable pension plan,” or APP, is part of a new collective bargaining agreement between the magazine’s parent, Consumers Union, and the Newspaper Guild of New York that Guild […]

Fortune is finalist for National Magazine Award

Fortune magazine is one of the four finalists in the general excellence category for the 2013 National Magazine Awards, run by the American Society of Magazine Editors. The other finalists are National Geographic, New York and Wired. Two business magazines are finalists in the single issue category. They are Bloomberg Businessweek for “Election Issue,” Oct. […]

Consumer Reports editorial director departs amid reorganization

Consumer Reports is undergoing an editorial restructuring that has cost vice president and editorial director Kevin McKean his job, reports TJ Raphael of Folio. Raphael writes, “‘It was a wonderful time at Consumer Reports,’ says McKean. ‘I think for their next chapter, so to speak, it’s actually better that I’m out of there and it’s […]

Consumer Reports going strong at 75

Randall Stross writes for the New York Times about why Consumer Reports has remained successful despite the fact that it celebrated its 75th anniversary this year. Stross writes, “Consumer Reports started its Web site in 1997; by 2001, it had 557,000 subscribers. That number has grown to 3.3 million this year, an increase of nearly […]

Consumer Reports launches iPad subs, smart phone apps

Laura Hazard Owen of PaidContent.org writes about how Consumer Reports has launched a series of iPad subscriptions and smart phone applications. Owen writes, “The CR iPad subscriptions launch with the January 2012 issue, which goes on sale December 6. Also starting with the January 2012 issue, print subscribers (who pay $29 per year) will have […]

A look inside Consumer Reports

MediaBistro TV takes an inside look at the science behind Consumer Reports. The magazine’s headquarters feature an echo-proof sound chamber, a state-of-the-art photography lab, and a special machine that crushes baby cribs, among other cool things.

How Consumer Reports takes on companies

Devin Leonard of Bloomberg Businessweek writes in the latest issue about Consumer Reports magazine, which in the past few months has taken on both Toyota and Apple and won. Leonard writes, “By the late ’90s, however, consumer appetites had moved beyond the utilitarian to Lexuses and stainless steel six-burner “professional grade” Viking stoves. Consumer Reports […]

Consumer Reports releases paid mobile service

David Kaplan of PaidContent.org reports that Consumer Reports has released a paid mobile service that offers its take on products and services. Kaplan writes, “The new service is free to the roughly 3.2 million ConsumerReports.org subs who paid the $26 annual fee (or at least the $5.95 single month charge). Non-subs can sign up for […]

Consumer Reports uses ad to get message across

Richard Perez-Pena of the New York Times writes Monday about how Consumer Reports magazine has advertised, for the fourth consecutive year, in newspapers about the traps of Christmas shopping. Perez-Pena writes, “The new ad, appearing in USA Today, says, ‘It’s time we told retailers how you feel about their pushy holiday-season practices.’ Then it cites […]