Tagged: Consumer Reports

Consumer Reports begins ad campaign

Consumer Reports begins ad campaign

Richard Perez-Pena of the New York Times writes Monday about the new advertising campaign for Consumer Reports, which traditionally has done little or no advertising. And the ads have a target — extended warranties...

Success in charging for online content

Success in charging for online content

Richard Perez-Pena of The New York Times writes Saturday about the success of ConsumerReports.org — it has 3 million paid subscribers — at a time when it’s becoming apparent that The Wall Street Journal will...

Consumer Reports planning redesign

Consumer Reports planning redesign

Consumer Reports editor Kim Kleman said Saturday that the magazine is planning a major redesign, and she recently completed a nationwide tour talking to readers about what needs to change in the magazine. Consumer...