CNBC names Herera breaking news anchor, expands “Power Lunch”
CNBC senior vice president and editor in chief Nik Deogun sent out the following announcement on Friday: Breaking news has always been a hallmark of CNBC’s real-time coverage. To further bolster our efforts, I am excited to announce that Sue Herera has been named CNBC’s Breaking News Anchor. In this newly created role, Sue will […]
CNBC’s prime time viewership sets records
CNBC’s viewers during the day may be at a two-decade low, but its prime-time viewership set records in 2014. CNBC was 2014’s fastest-growing cable network among adults 25-54 and adults 18-49 in prime time. Year over year, the network grew 48 percent among adults 25-54 and 70 percent among adults 18-49. The network also delivered […]
Why are CNBC’s ratings falling?
Terry Connelly, a former business school dean, writes on The Huffington Post that CNBC‘s declining ratings are due to being too pessimistic about the stock market. Connelly writes, “In short, CNBC should be asking itself why on earth it continues to show such favoritism for the views of market pessimists and short sellers — indeed, […]
CNBC execs: Paid content is a “key priority”
CNBC president Mark Hoffman and CNBC Digital senior vice president Kevin Krim sent the following to staff on Monday afternoon: Last week, we began the first phase of CNBC PRO’s relaunch. This is our first major expansion and transformation of this premium, desktop/mobile service since it was introduced in 2010. During these initial days of our free […]
CNBC names Wellons its new San Fran bureau chief
The following announcement was made on Monday by Nik Deogun, senior vice president and editor in chief of CNBC Business News, and Kevin Krim, senior vice president and general manager of CNBC Digital: With CNBC’s new bureau at One Market Street in San Francisco opening in April and the network’s continued commitment to coverage of […]
CNBC seeks social video producer
CNBC is seeking a social video producer to work in its Englewood Cliffs, N.J., headquarters Responsibilities The Social Video Producer will help execute CNBC’s social video strategy. This person will work with the digital video and social teams to develop a visual style, tone and best practices on CNBC platforms and across YouTube, Facebook, Twitter, […]
CNBC discussing Fox Business competition
CNBC’s new “Squawk Box” set in midtown Manhattan is part of a strategy to take guests away from Fox Business Network’s Maria Bartiromo, a former CNBC anchor, reports Mark Melin of ValueWalk. Melin writes, “According to the source, the Squawk Box team was said to be embarrassed that day-one they got beat on the Carl […]
Producer: The strategy behind “Squawk Box”
Matt Quayle, the senior executive producer of CNBC’s “Squawk Box” and “Squawk on the Streets,” writes about the strategy of the show as it moves its studio to midtown Manhattan. Quayle writes, “Squawk Box has always been about doing things a little differently. It’s been about leveling the playing field for individual investors, giving them […]
CNBC will stop using Nielsen for ratings
Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year, reports Joe Flint of The Wall Street Journal. Flint reports, “Instead, it has retained marketing and research firm Cogent Reports for the task. “For years CNBC and its parent company, Comcast Corp. ’s […]
CNBC.com moving some stories behind paywall
Allen Wastler, managing editor of CNBC.com, writes about how the business news website will be moving some of its content behind a paywall called CNBC Pro. Wastler writes, “Starting this week, we’re doing something new at CNBC’s digital platforms: Laying the ground for charging for some types of content. “It’s part of our improved CNBC […]
