OLD Media Moves

Producer: The strategy behind “Squawk Box”

January 6, 2015

Posted by Chris Roush

Squawk BoxMatt Quayle, the senior executive producer of CNBC’s “Squawk Box” and “Squawk on the Streets,” writes about the strategy of the show as it moves its studio to midtown Manhattan.

Quayle writes, “Squawk Box has always been about doing things a little differently. It’s been about leveling the playing field for individual investors, giving them access to headline guests and instant analysis of news as it was happening, rather than waiting until it was written and edited in the teleprompter. It’s been about breaking news, but also about breaking the traditional TV format along the way.

“Our format was to follow our gut. If a live interview on TV was supposed to last four minutes, we might go seven. If the protocol was to wear jackets on TV, we took ours off and rolled up our sleeves. If all business news was designed to be ‘serious,’ we found ways to try to make it fun. But most importantly, we never lost sight of our viewer and what we think they needed to know before the trading day began. Give viewers a great anchor team, great guests and timely information, and 20 years later you have the most powerful franchise in the financial TV-news industry.

“Needless to say, to stay on top all these years, Squawk Box has also constantly engrained the need to never stay still. We constantly look for ways to improve and try to take advantage of every opportunity that is presented to us. The show’s evolution has literally been a “decades” long process, and now in celebration of our 20-year anniversary, Joe, Becky and Andrew are about to evolve the show again.”

Read more here.

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