BusinessWeek launches 25th blog
BusinessWeek.com has launched its 25th blog – “The Oil and the Gloryâ€? — as part of its strategy to expand its online offerings. The blog focuses on oil and geopolitics, with a concentration on the former Soviet Union. Written by BusinessWeek’s foreign affairs reporter Steve LeVine, “The Oil and the Gloryâ€? offers a continuation of LeVine’s book […]
BusinessWeek.com to syndicate content from tech site
Om Malik, the founder of the tech news site GigaOm, writes that his firm has reached an agreement to have some of its content syndicated on BusinessWeek‘s web site. Malik writes, “I take a lot of pride in working with talented people who follow the ethics and traditions of journalism and bring them to blogging. […]
Madigan, ex-BusinessWeek, joins Dow Jones Newswires as columnist
Kathleen Madigan, a former BusinessWeek writer, is joining Dow Jones Newswires as Big Picture columnist and economics writer, according to an internal e-mail on Monday. Eduardo Kaplan and Madeline Lim wrote, “Kathleen’s hire will boost our economics coverage at a time when the U.S. and the global economies face severe strains that are bringing about […]
WSJ plans global strategy
Jon Fine of BusinessWeek writes in the latest issue about The Wall Street Journal‘s strategy, which managing editor Robert Thomson says is to become a global business newspaper. Fine writes, “But then Thomson makes his real point, noting that Dow Jones’ combined newsrooms employ more than 2,000. (The Times has about 1,200.) This fall, a […]
BusinessWeek to turn over issue to readers
Nat Ives of Advertising Age writes about how BusinessWeek will turn over an issue in August to its readers. Ives writes, “Turning mainstream-media content over to impassioned amateurs is a catching trend, so you can expect to see more magazines do the same soon enough. “But we want to call out BusinessWeek for two particular […]
Engaging readers is the key
John Byrne, editor of BusinessWeek.com, writes in the latest issue of MediaWeek how the business media will be successful if they can engage readers to be part of the conversation. Byrne writes, “Tracking the effectiveness of a reader engagement initiative requires new metrics. At BusinessWeek, we’re measuring this by counting up our outputs to the […]
BusinessWeek kills Chicago edition after eight issues
BusinessWeek magazine decided to shutter its Chicago regional edition after eight issues due to poor ads sales, reports Ann Saphir of Crain’s Chicago Business. Saphir writes, “Two staffers, one in editorial and one salesperson, have lost their jobs. “BW Chicago, which was run out of Business Week’s Chicago bureau, was a prototype for what was […]
Is biz journalism changing due to blogs?
TheDeal executive editor Yvette Kantrow writes Friday that recent coverage of blogs by BusinessWeek and the New York Times magazine has her wondering of all of this talk about new media means that business journalism as we know it is irrevocably changing. Kantrow writes, “Indeed, on BusinessWeek.com, readers are asked to submit story ideas that […]
BusinessWeek.com chief: We need to think more about our audience
John Byrne is the executive editor of BusinessWeek and the editor in chief of BusinessWeek.com, meaning that he’s in charge of the magazine’s strategy of increasing editorial content to attract more readers to its Web site. Byrne’s transformation from one of the country’s top print business journalist to online guru wasn’t easy — or overnight. […]
How blogs have changed tech coverage
Steve Baker and Heather Green of BusinessWeek, in this week’s cover story about blogs, discuss how technology coverage has evolved as a result of the new communication tool. Baker and Green write, “What changed? Two big things, he says: technology and media. In 2005, a smart and hyperactive PR guy with a blog could actually […]
