BusinessWeek.comÂ has launched its 25th blog –Â â€œThe Oil and the Gloryâ€? — as part of its strategy to expand its online offerings. The blog focuses on oil and geopolitics, with a concentration on the former Soviet Union.
Written by BusinessWeekâ€™s foreign affairs reporter Steve LeVine, â€œThe Oil and the Gloryâ€? offers a continuation of LeVineâ€™s book of the same name, published in October, 2007. His new book, â€œPutinâ€™s Labyrinth,â€? profiles Russia through the lives and deaths of six Russians. Previously, LeVine served as correspondent for Central Asia and the Caucasus for The Wall Street Journal and The New York Times for 11 years.
Visitors to the blog can read updates from LeVine on food, energy, global warming, politics, and even murder within the former Soviet Union. â€œThe Oil and the Gloryâ€? joins other new BusinessWeek.com blogs on small business, Europe, b-schools, the game business, and energy. New video podcasts include The Digital Dish and The Wireless Way.
In the first six months of 2008, BusinessWeek.comâ€™s page views were up 24 percentÂ from the year-earlier period, to more than 280 million. The siteâ€™s unique visitors increased by 21 percent to more than 49 million, while the reader engagement initiative continued to build as well.
In the first half, reader comments on stories — excluding those on BusinesssWeek.com blogs — were up 79 percent.Â Furthermore, the page views to comments made by readers were up 117 percent.
â€œWeâ€™re very pleased to be able to offer a place on BusinessWeek.com where readers can gain insight into the oil industry and geopolitics within Russia,â€? said John A. Byrne, editor-in-chief of BusinessWeek.com, in a statement. â€œSteve LeVine is a true expert, and we are thrilled to offer his blog as the 25th on BusinessWeek.com.â€?