BusinessWeek to turn over issue to readers

Nat Ives of Advertising Age writes about how BusinessWeek will turn over an issue in August to its readers.

Ives writes, “Turning mainstream-media content over to impassioned amateurs is a catching trend, so you can expect to see more magazines do the same soon enough. 

“But we want to call out BusinessWeek for two particular bits of brilliance. First, it scheduled its first user-generated experiment for the dog days of summer, when professional business writers struggle for news while their sources vacation around the globe. 

“And second, it made the theme ‘workplace issues,’ including specific topics such as ‘toxic bosses,’ ‘negotiating bureaucracy’ and ‘generational tension.’ We think they’ll receive more than enough articles and video from those poor readers stuck in their cubicles while their bosses, well, vacation around the globe.”

Read more here.