The Information launches pro service
The Information founder Jessica Lessin announced Wednesday that it’s launched a new subscription called Information Pro that features expanded organizational charts, brand-new databases based on reporting, a new survey product and a specialized weekly newsletter. A subscription to The Information is $399 a year. The Pro service is an additional $100 a year. Lessin writes, “When I […]
Why the FT created a fiction film
Bron Maher of Press Gazette reports on why the Financial Times developed and produced a 15-minute fiction film about child safety online. Maher reports, “One of Riddell’s projects at the FT has been ‘FT Standpoint,’ a series of genre-spanning documentaries produced by pairing the paper’s journalists with artists. Capture’s writer, playwright Nina Segal, said after the […]
How Skift survived and thrived during the pandemic
Peter Bale of the International News Media Association writes about travel industry site Skift and how it survived and thrived during the pandemic. Bale writes, “[Rafat] Ali and his co-founder Jason Clampet moved fast, firing more than a third of staff (many of whom had only been hired relatively recently and were part of an ambitious […]
Hollywood Reporter launching Japan edition
Penske Media Corp. has partnered with digital media company Hersey Shiga Global in a multiyear license deal to launch The Hollywood Reporter Japan. A Hollywood Reporter story states, “The Japanese-language entertainment publication goes live this month. Content on The Hollywood Reporter Japan will include significant entertainment industry news translated from The Hollywood Reporter‘s flagship website, THR.com, as well […]
The battle inside tech news site CNET
Mia Sato and James Vincent of The Verge examine tech news site CNET given the recent disclosure it was using artificial intelligence to write some of its content. Sato and Vincent write, “Internally, there has been unease among CNET staff at their corporate owners’ use of artificial intelligence — though staff was assured the current test […]
Cheddar struggling to find the right strategy
Cheddar News, which was founded in 2016 and described as business news for millennials, has struggled under owner Altice to find the right strategy to attract viewers, reports Reed Alexander and Elaine Low of Insider. Alexander and Low report, “Most company sources requested anonymity for fear of reprisal from Altice, but their identities are known to Insider. Collectively, they […]
Adweek CCO: We must be fearless in our coverage
Ann Marinovich, the chief content officer of Adweek, writes about the publication’s strategy for 2023. Marinovich writes, “Especially in these times of economic upheaval, Adweek must continue to be a critical resource for marketers. We must go beyond just reporting on the news of the day. We must provide marketers with practical insights, advice and […]
How the WSJ plans to attract young readers using TikTok
Sara Guaglione of Digiday writes about The Wall Street Journal’s strategy to attract young readers using TikTok. Guaglione writes, “The Wall Street Journal launched its TikTok channel on Oct. 3, and since then the channel has grown to over 37,000 followers and 600,000 likes. It’s focused on three core content pillars: careers, personal finance and tech. […]
How WSJ’s Kwong has learned to be a “bridge”
Jacob Granger of Journalism.co.uk spoke with Wall Street Journal new formats editor Robin Kwong about his work. Granger writes, “In 2016, Robin Kwong was the special projects editor of The Financial Times. It was a position he pitched for, noticing that as the organisation accelerated its digital transformation, it would need a greater range of skills in the building and greater […]
CNBC to test subscription price increase
CNBC will begin testing a price increase for at least one of those subscriptions next year, reports Sara Guaglione of Digiday. Guaglione reports, “CNBC has two subscription offerings. Launched in January, Investing Club provides subscribers with access to CNBC host Jim Cramer’s market analysis and research, his charitable trust portfolio, as well as trade alerts and monthly […]
