Silicon Valley Biz Journal follows 40-year mission
J. Jennings Moss, the editor in chief of the Silicon Valley Business Journal, writes about how the 40-year-old publication hasn’t strayed from its original mission. Moss writes, “That ‘radical approach’ had nothing to do with politics, Keough wrote, and everything to do with the methodical way The Business Journal set out to cover business news. […]
How Bloomberg Media is using promotional ads to build its audience
Ryan Barwick of Marketing Brew writes about how Bloomberg Media has stopped using programmatic ads and turned to promotions for its own products to boost its audience. Barwick writes, “Over the past few months, Bloomberg has effectively replaced those advertisers buying on the open market with in-house promos—inventory worth $7.4 million over the last few months, […]
How VentureBeat is growing events and ad revenue
Kayleigh Barber of Digiday spoke with VentureBeat chief strategy officer Gina Joseph about how its growing revenue from events and advertising. Here is an excerpt: Giving advertisers a realistic understanding of event marketing We saw about [100%] growth in events sponsorships [year over year] and that’s also partially because we added more events to the calendar. And that […]
Former Protocol editor purchases its email list
A former editor of Politico’s now-defunct tech site, Protocol, has bought a chunk of the company’s email list and is launching an independent, ad-supported news site with it, reports Laura Hazard Owen of Nieman Lab. Owen writes, “Its enterprise editor, Tom Krazit — who, all the disclosures, was my editor at Gigaom until 2015 when that site abruptly shut down, and who has been covering the […]
BloombergGPT aims to be AI for business news
Joshua Benton of Nieman Lab writes about BloombergGPT, which aims to be a domain-specific artificial intelligence for business news. Benton writes, “How big is BloombergGPT? Well, the company says it was trained on a corpus of more than 700 billion tokens (or word fragments). For context, GPT-3, released in 2020, was trained on about 500 billion. (OpenAI has declined […]
How Forbes is consolidating revenue streams
Kayleigh Barber of Digiday writes about how Forbes is consolidating some of its revenue streams to create a high value audience. Barber writes, “Forbes began its internal restructuring process at the end of 2022, when several revenue teams were moved under the leadership of chief product officer Nina Gould. “Now overseeing everything from product development and […]
Biz journalist Bel Bruno launches The Intersect
Longtime business journalist Joe Bel Bruno has launched The Intersect, which covers how the entertainment industry and Wall Street collide. Bel Bruno had most recently been at The Wrap as an editor at large. “I started The Intersect because there’s no real independent source of news that’s looking out for investors who sink cash into entertainment stocks,” […]
The success of Charlotte Ledger, a local business newsletter
Tony Mecia, the founder of The Charlotte Ledger, writes about its success on its fourth anniversary. Mecia writes, “Still, in looking at the numbers, I thought it should be possible to build a subscription local media business. There are more than 850,000 adults in Mecklenburg County. It didn’t seem that far-fetched to think that The […]
Globe and Mail strikes deal for mining and ag content
The (Toronto) Globe and Mail has struck a partnership with Glacier Media, which operates a group of specialty publications in western Canada, to provide it with mining, metals and agriculture content. Glacier Media’s publications include Business in Vancouver, the Canadian Mining Journal, Grainews and Diamonds in Canada. “The new publishing alliance with Glacier Media further […]
Bloomberg Media strikes collaboration in Indonesia
PT Berita Mediatama Indonesia and Bloomberg Media have struck a collaboration deal in Indonesia that will include the website Bloomberg Technoz and Bloomberg Businessweek Indonesia. Bloomberg Technoz launched on Thursday and includes content in the Bahasa Indonesia language News consumers based in Indonesia will also have greater access to Bloomberg Television and Bloomberg’s video content, […]
