OLD Media Moves

Worcester Business Journal adds metered paywall

May 24, 2019

Posted by Chris Roush

The Worcester Business Journal in Massachusetts has rolled out a new website that includes a metered paywall.

Publisher Peter Stanton writes, “With this new website we are joining the media movement toward metered access to our proprietary content. The new website will introduce an easy-to-use metered paywall – similar to many other magazines and periodicals that have implemented this model. In exchange for delivering WBJ award-winning content to you seamlessly on all of our platforms, we will charge readers a fair price – one month’s access to all WBJ content will cost just $5.

“Under our metered paywall setup, everyone can access up to six articles on WBJournal.com over a 30-day period. You may move up the scale and access up to 12 stories within 30 days simply by registering for free on the site. To get unlimited access, you will need to purchase a monthly membership.

“WBJ membership will have a couple of levels: Classic Members will have full access to the website, including daily news stories, the current issue and all articles in the archives. They get all print and digital issues, early access to content, and exclusive content. We are also offering a Premium Membership, which has all those same benefits, but includes access to all the industry lists from our annual Book of Lists as well as discounts to attend WBJ events.”

Read more here.

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