The strategy behind Bloomberg’s subscription paywall
Anthony Vargas of Ad Exchanger writes about Bloomberg’s subscription strategy, which led to a 58% increase in subscription revenue in 2021. Vargas writes, “Bloomberg uses a metered paywall model, so users get to read a few free articles per month before being forced to sign up for a subscription. “About two years ago, Bloomberg introduced […]
What makes Reuters Breakingviews successful
Rob Cox, the outgoing editor of Reuters Breakingviews, writes about its success. Cox writes, “But the main reason Breakingviews is still a respected brand among the global financial community are its value propositions, which our founding Chairman Hugo Dixon championed, and which remain unchanged. From the start, our mission has been to produce agenda-setting financial […]
How travel industry site Skift survived the pandemic
Brian Morrissey interviewed Skift CEO Rafat Ali about how the travel industry site survived during COVID and is now growing. Morrissey writes, “Travel was historically broken into sectors – flights, hotels, cruises, meetings – but that’s not how consumers approached the category, so Skift took the POV of people, not vendors. “Media and data make sense […]
How the FT reached 1 million digital subscribers
Sara Guaglione interviewed John Slade, the chief commercial officer of the Financial Times, about its digital strategy. Here is an excerpt: On that note, it’s one thing to acquire 1 million subscribers and it’s another thing to retain them. What is the plan to stay at this threshold and continue to grow from here? What we’ve […]
Quartz EIC Bell on how to run a global newsroom
Quartz editor in chief Katherine Bell writes for Press Gazette about her experience running a global newsroom for a global audience. Bell writes, “We are a relatively small newsroom, but we have reporters and editors located in ten time zones. Managing such a globally-distributed newsroom can be challenging logistically, but our geographic diversity is the best thing […]
How Bloomberg Media grew during the pandemic
Rick Edmonds at The Poynter Institute writes about how Bloomberg Media was able to grow and expand during the pandemic. Edmonds writes, “Most print-based media — newspapers and magazines — have been struggling for at least a decade to pick up the pace of digital transformation. Just as momentum was building, two years of COVID-19 […]
Why Quartz moved to an Africa membership strategy
Sara Guaglione of Digiday writes about the strategy behind why Quartz created a separate membership for Africa news. Guaglione writes, “After initially taking a global approach to subscriptions — asking people to pay $100 a year to access more of Quartz’s international coverage, including from its Quartz Africa vertical — the publisher found that ‘there was […]
Reuters holding talks on paywall
Eduardo Suarez of the Reuters Institute spoke with Reuters editor in chief Alessandra Galloni about the news wire and its strategy. Here is an excerpt: Q. I would like to ask you briefly about Reuters’ next steps. A paywall was announced and then postponed. But at the same time you’re launching newsletters and taking steps that bring you […]
FT hits 1 million digital subscribers
The Financial Times now has 1 million paying digital subscribers, an all-time high, the publisher disclosed Tuesday. It reached 1 million total subscribers, including print customers, in 2019. More than half of FT subscribers are based outside the UK, illustrating the publication’s global reach. In recent years the FT has invested in expanding its readership […]
What’s behind Quartz’s Africa strategy
Sarah Scire of Nieman Lab writes about the strategy behind Quartz offering membership for its Africa tech and entrepreneurship content. Scire writes, “Subscription revenue has grown as a share of revenue, but advertising still accounts for the majority of Quartz’s earnings, the company confirmed. Editor-in-chief Katherine Bell said that though Quartz Japan and Quartz Africa are both geographically […]
