FT to open bureau in Hollywood
The Financial Times plans to open a bureau in Hollywood as part of its U.S. expansion plans, reports Sara Guaglione of Digiday. Guaglione reports, “The FT is targeting “global Americans” or those involved in an industry or sector that is ‘global in scale,’ such as finance, energy and tech, Spiegel said. Or Americans that have […]
How the WSJ’s events business has thrived
Jacob Granger of Journalism.co.uk explores how The Wall Street Journal’s events business thrived during the pandemic. Granger writes, “The Wall Street Journal (WSJ) has been setting up virtual events throughout the pandemic to bolster its editorial coverage as well as to expand its pool of 2.5m digital subscribers. “The Future of Everything Festival is one of its […]
What’s behind Business Insider’s subscription strategy
Jacob Granger of Journalism.co.uk examined the subscription strategy of Business Insider. Granger writes, “The news publisher does have a distinctly decluttered look to its articles. More than that though, Oran says reporters are encouraged to be ‘edgy’ and tell stories as if ‘they are explaining something to a friend at a bar.’ “Jargon is a turn […]
Bloomberg experiments with subscriber-only content to boost retention
Mark Stenberg of Adweek reports that Bloomberg Media is experimenting with subscriber-only content as as way to boost retention. Stenberg writes, “Bloomberg Media has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. “While claims about retention rates require time to validate, early engagement […]
Inside The Information’s paywall strategy
Simon Owens examines how tech news site The Information gets readers to subscribe in a conversation with CEO Jessica Lessin. Owens writes, “I asked Jessica what’s the leading conversion channel that entices someone into becoming a paid subscriber. Many publishers, for instance, have found that getting someone signed up for a newsletter will make them […]
Ex-Quartz cofounders launch new venture covering work
Former Quartz co-founders Kevin Delaney and Jay Lauf have launched a new venture called Charter covering the future of work, reports Sara Fischer of Axios. Fischer reports, “‘There are other media companies that write about this topic — some occasionally and some more frequently, but it’s one topic among many things that they do,’ Delaney said. ‘This is […]
A more product-led approach at The Economist
Meg Carter of InPublishing wrote about The Economist chief product officer Deep Bagchee and his product-led approach. Carter writes, “One example of this in action is what’s been done around customer retention by one of the cross-functional product teams over the past twelve months. Informed by data, they came up with a retention plan with a number of […]
CNBC to expand its events business around the globe
CNBC is expanding its events business globally, reports Andy Meek of Forbes.com. Meek writes, “‘We want audiences to be able to come in and learn from CEOs who are in the mix and get from them the lessons about how they transformed and adapted and innovated through these periods of disruptions in their company,’ Dunn said. “Some […]
Forbes launches subscription service for marketers
Forbes has launched a subscription service for marketers, reports Ray Schultz of Publishers Daily. Schultz reports, “The paid leads-as-a-service offering will allow marketers to interact with their core audience through Forbes’ content. “Brands can use Demand Engine to seek ‘guaranteed marketing-qualified leads, and to tap into our content, content studio and data resources to help them drive business,’ says […]
What’s next for Yahoo Finance?
Richard Waters, James Fontanella-Khan and Sara Germano of The Financial Times write about what’s next for Yahoo under new ownership, including how Yahoo Finance might change. Waters, Fontanella-Khan and Germano write, “Yahoo Finance, long one of the company’s crown jewels, could present another opportunity to move beyond advertising. Apollo is considering tapping into its huge […]
