Lamenting the demise of Business 2.0
Michael Arrington of TechCrunch writes an ode to departing business magazine Business 2.0 and discloses that he explored a merger between the magazine and his web site in the past year. Arrington wrote, “IÂ first heard about Business 2.0 in 1998 when I saw a billboard on the 101 freeway near South San Francisco that […]
Business 2.0 closure due to Time Inc. neglect
Mark Glaser of PBS’ MediaShift writes Wednesday that the decision by Time Inc. to close Business 2.0 magazine was due to woes brought on the business glossy by its parent. Glaser wrote, “To best understand the final demise of Business 2.0, you need to go back to April 2006 when Time Inc. announced with great […]
Time Inc. revamping biz magazine unit
Nat Ives of Advertising Age writes Thursday that Time Inc. is overhauling its business magazine unit, including naming publishers at Fortune and Money magazines. The unit recently decided to shutter Business 2.0. Ives wrote, “The restoration of the publishing positions, which were eliminated in April 2006 when Time Inc. formed the group by combining the […]
Lamenting Business 2.0's demise
Rick Aristotle Munarriz of The Motley Fool writes that he’s going to miss business magazine Business 2.0, which is shutting down after its October issue. Munarriz wrote, “Searching through the Fool’s site, I see nearly 50 references to Business 2.0 over the past decade. It was certainly inspirational fodder from time to time. I piggybacked […]
A free pen, but no magazine
Hal Morris writes on his Grumpy Editor blog that the recently terminated Business 2.0 magazine is still being marketed, and new “subscribers” who sign up for the publication will receive a free pen. Morris wrote, “Being received this week, notes Grumpy Editor, is a Business 2.0 offer with a reminder, ‘Final chance to get this […]
The last of the Internet magazines
Matthew Schwartz of BtoB magazine writes Tuesday that the demise of Business 2.0 magazine means that all of the titles that came of age during the Internet/tech bubble of the late 1990s are now defunct. Schwartz wrote, “Business 2.0 joins a long list of publications whose fortunes rose and fell with dot-com boom and bust. […]
Business 2.0 circulation offer goes to help Fortune?
Hal Morris, writing on the Grumpy Editor blog, wonders whether a recent subscription offer for Business 2.0, which was shuttered earlier this week, was actually designed to pump up circulation for sister publication Fortune. Morris wrote, “Grumpy Editor notes a big two-for-one mailout a month ago sought to drum up renewals to Business 2.0, which […]
Business 2.0 editor Quittner talks about changes due to closing
Business 2.0 editor Josh Quittner talked with Talking Biz News about the decision to shutter the magazine and move some of its editorial staff to sister Time Inc. publication Fortune. Time Inc. decided Tuesday to close the nine-year-old magazine, effective with the October issue. It declined to sell the magazine to other bidders. Mansueto Ventures, […]
Business 2.0 editor Quittner, others will be reassigned to Fortune
Brad Stone of The New York Times reports for Wednesday’s newspaper that Business 2.0 editor Josh Quittner and nine other editorial staff members of the Time Inc. business magazine will be reassigned to Fortune now that the publication is being shuttered. Stone wrote that they will help with Fortune’s technology coverage, conference business and Web […]
Media Life readers: Rupert buys WSJ for his biz channel, not his ego
Media Life magazine polled its readers about current issues on the media world, and came back with some interesting opinions. One opinion that was not surprising was that Business 2.0 is the magazine most often named as being in trouble. More than 11 percent of its readers said the Time Inc. publication was “at risk.” […]
