OLD Media Moves

Media Life readers: Rupert buys WSJ for his biz channel, not his ego

September 4, 2007

Posted by Chris Roush

Media Life magazine polled its readers about current issues on the media world, and came back with some interesting opinions.

Rupert MurdochOne opinion that was not surprising was that Business 2.0 is the magazine most often named as being in trouble. More than 11 percent of its readers said the Time Inc. publication was “at risk.” The next closest was Radar at 7 percent.

As for News Corp. CEO Rupert Murdoch‘s acquisition of Dow Jones & Co., the parent of The Wall Street Journal, most readers thought that he was making the deal simply to bolster his upcoming Fox Business Network.

Forty-six percent said his soon-to-launch cable business news channel was the reason behind the deal, rather than being motivated by ego (26 percent) or an intense desire to challenge The New York Times (28 percent.)

Read more here.

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