How Forbes is using ChatGPT to create audience cohorts

Tim Peterson of Digiday examines how Forbes is using ChatGPT to create analyze the people coming to its site from AI platforms. Peterson writes, ” Forbes is able to use the information provided by Semrush and Similarweb to create audience cohorts from the people coming to its site from AI platforms. “‘We create cohorts, meaning we understand […]
FT’s AI paywall drives conversions, identifies who will stay

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay, reports Seb Joseph of Digiday. Joseph writes, “Since the paywall launched in January, the Financial Times has seen conversion rates jump 290% and lifetime value rise between 7% and 10% among the audience segments exposed to the […]
FT and MIT Tech Review partner on AI newsletter

The Financial Times and MIT Technology Review have formed an editorial partnership via a newsletter exploring the future of artificial intelligence. “The State of AI” will offer original reporting and analysis on questions about artificial intelligence, from the race for technological supremacy between the United States and China to the environmental and ethical limits of […]
Business Insider union slams AI effort

The Business Insider union issued the following statement: The Insider Union learned this week of a new, unexpected author page on our company’s website: “Business Insider AI.” The bio says AI will “draft news stories so we can bring readers more information, more quickly.” These stories will be edited by “human editors,” but it’s not […]
Business Insider to begin publishing AI-authored stories

Business Insider is preparing to publish stories written by artificial intelligence on its website, reports Taylor Herzlich of The New York Post. Herzlich writes, “A new ‘author’ page for ‘Business Insider AI’ has appeared on the news site, as first reported by Oliver Darcy in the Status newsletter. “‘The Business Insider AI byline uses generative AI tools […]
Schaul now covering AI for Washington Post

Kevin Schaul is now covering artificial intelligence for The Washington Post. He has been with the Post since 2014, primarily as a graphics reporter. He uses data, visuals and code to examine how AI actually works and its real-world implications. Schaul holds a bachelor’s degree in computer science from the University of Minnesota.
FT is launching an AI newsletter

The Financial Times has launched “The AI Shift,” a weekly newsletter into how AI is reshaping work, productivity and society, written by chief data reporter John Burn-Murdoch and employment columnist Sarah O’Connor. The newsletter will be sent to FT premium subscribers at 12:30 p.m, UK time each Thursday. Sign up here. The first newsletter is […]
Forbes hires Tong to cover artificial intelligence

Forbes has hired Anna Tong to cover artificial intelligence from its San Francisco bureau. “I’ve always wanted to work at a magazine with great editors, and I’m excited tell deeper stories about the entrepreneurs and companies behind the AI revolution,” she wrote on LinkedIn. She has been at Reuters as a tech correspondent covering the metaverse. She previously […]
SF Standard seeks an AI and Big Technology editor

The San Francisco Standard is seeking a visionary editor to lead our AI and Big Technology coverage, focusing on the inner and outer lives of AI companies and Big Tech players that are in our backyard, including OpenAI, Anthropic, Google, Perplexity and other emerging AI titans. Working with The Standard’s journalists, you will have a […]
The Economist plans for an AI-generated future

Economist president Luke Bradley-Jones spoke to Jessica Davies of Digiday about how the publication plans to grow its revenue in a future dominated by artificial intelligence. Davies writes, “Unlike many publishers securing AI licensing deals, The Economist is going against the grain – keeping its journalism off-limits and actively blocking AI bots from scraping its content, via its […]