OLD Media Moves

Why The Information is covering the creator economy

Kaya Yurieff

Simon Owens examines why The Information hired Kaya Yurieff to cover the creator economy and produce a newsletter about the topic.

Owens writes, “From the very beginning, Yurieff’s role was designed as newsletter-first, which meant she needed to deliver a product to subscribers’ inboxes every evening, Monday through Thursday. “I was really worried about having enough content to fill, and then I quickly realized there’s so much happening and there’s always something for me to write about.”

“Each day’s newsletter usually starts out with an anchor piece consisting of several hundred words. Usually, these anchor pieces summarize some kind of trend that Yurieff has noticed in her day-to-day reporting, and she’ll often include several quotes from sources. On February 7, for instance, she published a piece on ‘Why Static Video Memes Are All Over Instagram,’ and for it she interviewed the creators behind several meme accounts who discussed their strategy. On February 9, she wrote about employees who work for social media platforms while simultaneously creating content for those same platforms. The piece touched on the conflicts of interest that arise when a platform seems to favor content created by its own staff.

“At the bottom of the newsletter is a roundup of Creator Economy news, deals, and funding announcements. Within weeks of starting on the beat, Yurieff realized she was having a difficult time keeping track of the hundreds of platforms and startups that cater to the industry.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

1 day ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

1 day ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

2 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

3 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

4 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

4 days ago