Gregg Greenberg of Investment News spoke with Russell Sherman of the “Press Profiles” podcast about his storytelling strategies.
“The way I structure these videos is I don’t look at the camera and introduce myself,” said Greenberg, who is Investment News’ multimedia anchor and retirement and planning editor. “I keep questions tight, and I don’t interrupt people. I try to keep it nice and tight.”
He added, “I want to keep the content easy for someone who can walk away and say, ‘This is what I have to do.'”
He said Investment News is set up for an audience that is focused on money managers who want their news and analysis in quick bites. And he noted that the financial markets are always evolving, giving him plenty of content topics.
Greenberg was the lead anchor and personal finance writer at TheStreet.com for more than 13 years where he interviewed CEOs, fund managers, professional athletes, entrepreneurs and bestselling authors.
He also hosted “The Real Story” podcast at TheStreet.com and wrote the widely read column “The Five Dumbest Things on Wall Street This Week.”
To listen, go here.
