Rohin Ramesh of Adgully looks at the strategy behind the launch of Bloomberg India with Jeanette Rodrigues, executive editor for South Asia, Bloomberg News.
Here is an excerpt:
As you launch Bloomberg India, how are you calibrating your coverage to balance Bloomberg’s global analytical standards with the distinct nuances, storytelling styles, and local flavors of the Indian business landscape?
Bloomberg’s ability to pair sharp local nuance with global analytical rigor is exactly what draws audiences to us.
India today is deeply tied to global networks of capital and power. For international investors, surface-level data isn’t enough, they need to understand the country’s regulatory shifts, economic nuances, and subtle market movements. At the same time, a rising generation of Indian founders, family offices, and retail investors is looking for world-class expertise to help them manage and grow their wealth.
To meet this demand, we’ve expanded our editorial footprint in India to its largest size ever. That local presence allows us to deliver sector granularity with real local precision. Working alongside our global newsroom of over 3,000 journalists and analysts worldwide, we provide our audiences with a true ‘inside-out’ perspective, framing what’s happening on the ground in India within the broader context of global markets, while showing local decision-makers how global shifts hit home.
Take our coverage of H-1B visa shifts in the US and the record diaspora capital flowing back to India. Harnessing our global newsroom allowed us to give readers a complete 360-degree view of these interconnected moves without losing any technical depth, from how US policy updates fuel domestic tech booms to the mechanics of diaspora leverage.
Read more here.
