Taneth Evans, head of digital at The Wall Street Journal, talked about how AI technology can help it personalize content, reports Dominic Ponsford of Press Gazette.
Ponsford writes, “She said: ‘The thing I’m really excited about is that I think it’s the era that we will begin to take in true personalisation. I think new audiences expect it.
“‘I think no one in the news industry has really cracked it. Lots of people have done really cool and exciting things. Our friends in Scandinavia are running really successful, personalised home pages.
“‘But at the Wall Street Journal, it’s really tricky, because you talk to our users, if you talk about personalisation, they say, ‘no, don’t want it’.
“They say ‘I pay for the Wall Street Journal to tell me what’s important that day’. And so it’s important to us that we retain that kind of curated editorial experience and editorial homepage.”
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