Benjamin Mullin of The New York Times writes about how The Economist is placing some of its journalists in front of the camera.
Mullin writes, “This summer, it will begin to roll out Economist Play, a new component of its mobile app that will feature shows hosted by Economist correspondents from their studios in New York and London, interviews with newsmakers and policy debates from The Economist’s staff.
“‘It’s a million miles from Fox News or MSNBC,’ Zanny Minton Beddoes, the publication’s editor in chief, said of the videos, some of which debuted in a product called Insider. ‘It’s a curious and interesting conversation between the people who are experts.’
“The supremacy of digital platforms like YouTube, Instagram and TikTok has prompted news organizations like CNN, ESPN and The New York Times to ramp up production of vertical video for consumers who are increasingly glued to their phones. They’re competing for attention with independent creators, some of them refugees or graduates from traditional news organizations.”
Read more here.
