Entertainment industry publication The Ankler is dropping Substack to run on its own in-house tech infrastructure, reports Dominic Ponsford of Press Gazette.
Ponsford reports, “The Hollywood-based B2B brand, which covers the entertainment industry, has around 150,000 paid subscribers and around $10m per year in annual revenue.
“Substack takes a 10% share of publisher subscriptions sales, which looks like a good deal for smaller titles but is more expensive for larger ones. The simplicity of Substack, both in terms of front-end functionality and data available at the back end, also starts as a benefit for creators getting started but can hinder titles as they become more sophisticated.
“The Substack ‘network effect’ helps new titles grow but becomes less important once they have reached critical mass.
“Ankler chief executive Janice Min and editorial director Richard Rushfield (also co-founders) set out the changes in a letter to subscribers.”
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