Joanna Stern spoke with Neel Dhanesha of Nieman Lab about why she left The Wall Street Journal as tech columnist and struck out on her own.
Here is an excerpt:
Dhanesha: How are you thinking about your voice with this channel?
Stern: We’ve been describing it as tech journalism for humans who like fun. The humans part is a reaction to AI slop, but I think my guiding principle has always been, whether at the Journal or the Verge or ABC News, to be the person who guides you through the world of technology, both what’s coming and what’s [already] here. I did that with my book, too.
Humor and personality are a big part of it. I want to tackle big topics, but I want to do it in a way that is fun. I think people are like, “Oh, you’re going to become really unhinged.” But we’ll rein it in. We’re not going full Jackass.
Read more here.
