Sidney Rutberg, the highly respected and longtime financial editor and columnist for Fairchild Publications, March 25 at the age of 101.
Jean E. Palmieri of Women’s Wear Daily writes, “Rutberg joined Fairchild Publications in 1949 as a buyers arrival reporter and worked his way up to both financial editor and a columnist where he penned both ‘The Street’ and ‘Hey Dad’ for Fairchild’s flagship publication, Women’s Wear Daily.
“Rutberg was also a published author and his first book, ‘Ten Cents on the Dollar,’ was a humorous take on bankruptcy. The book was popular enough for Simon & Schuster to send him on a national book tour and the proceeds enabled his son Allen to attend Harvard.
“He then wrote ‘The Money Balloon,’ a story on inflation dating from the ancient Romans to the 1970s, as well as ‘The Joy of Expense Account Living,’ and Playboy’s ‘Investment and Financial Planning Guide for Singles.’
“Along with six other editors including Mort Sheinman and Marvin Klapper, Rutberg wrote ‘Fashion Retailing and a Bygone Era, Inside Women’s Wear Daily.’
“In 1977, the Japan Trade Center sponsored Rutberg as well as other high-profile journalists to travel to Japan for two weeks where they met with that country’s leaders to help improve understanding between the two countries and improve international trade.”
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