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NYFWA to honor Leonard Sloane

Leonard Sloane in 1985

The New York Financial Writers’ Association announced that Leonard Sloane will be honored at the 82nd Financial Follies gala.

Sloane, who spent the bulk of his career as a personal finance reporter and columnist at The New York Times, and who continues to write about investing as a freelance writer for the The Wall Street Journal as a nonagerian, will be recognized for his dedication to the NYFWA and his unprecedented run performing in 50 consecutive Financial Follies.

Sloane, who began his career as a financial journalist in 1956 as a reporter for The Journal, will be awarded the “Citation of Appreciation for Distinguished Service to the NYFWA” at this year’s Financial Follies.

This year’s Financial Follies will take place on Nov. 6, 2025 at the Edison Ballroom in the heart of Manhattan.

Since joining the NYFWA in 1963, he has worn countless hats during his more than six decades as a member and officer. He has served on multiple committees and in various roles, including as NYFWA’s president (1970 – 1971).

But it is the Financial Follies that holds the most special place in his heart, as Sloane is the only member to ever perform in 50 consecutive shows, from 1964 to 2014, when he finally stopped singing and hung up his dance shoes.

His musical portrayals in the Financial Follies have run the gamut, from George McGovern singing “South Dakota” to the tune of “Oklahoma” when he ran for president in 1972, to the head of the IRS complaining about tax cheats.

The Financial Follies, which also began in 1938, is a one-of-a-kind gala that brings together hundreds of journalists, public relations executives and other members of the financial community in

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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