The following was sent out from The New York Times:
This week, The New York Times launched an official news account on TikTok, joining NYT Cooking, Wirecutter and the Hard Fork Podcast, which have already established a presence on the platform.
The new channel will share some of our best journalism through short news updates, culture takes, lifestyle segments and original stories from the field. We plan to experiment with a variety of subjects and formats, including animation and journalists delivering their reporting firsthand.
The content posted on this account will reflect the substance and style of The Times’s news report and the vibrancy of our multimedia storytelling.
