Media News

NPR’s Gogoi on what makes a good business news story

Pallavi Gogoi

Pallavi Gogoi, former NPR chief business editor and current acting managing editor-daily report, speaks with Jacqueline GaNun of The Lead podcast about the best way to tell business news stories.

“I’ve never lost sight of the fact that storytelling is important to me,” said Gogoi.

“No matter what you cover in journalism, you can cover politics, you can cover a wildfire, you can cover environmental journalism, the fundamentals are still the same,” said Gogoi. “You’re covering news, you’re covering data, you’re covering your slice of life.”

“I really believe that a person’s personal economics — your financial health — is the underpinning of your life, how you live your life, really determines everything,” she added. “…That’s basically what journalism is.”

At NPR, she said the team looks at the big economics stories, such as prices for goods or how people work. But it rarely uses the term “consumer price index” and prefers the word “prices” — focusing on the perspective of consumers.

To listen to the interview, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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