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NPR’s Gogoi on what makes a good business news story

February 5, 2023

Posted by Chris Roush

Pallavi Gogoi

Pallavi Gogoi, former NPR chief business editor and current acting managing editor-daily report, speaks with Jacqueline GaNun of The Lead podcast about the best way to tell business news stories.

“I’ve never lost sight of the fact that storytelling is important to me,” said Gogoi.

“No matter what you cover in journalism, you can cover politics, you can cover a wildfire, you can cover environmental journalism, the fundamentals are still the same,” said Gogoi. “You’re covering news, you’re covering data, you’re covering your slice of life.”

“I really believe that a person’s personal economics — your financial health — is the underpinning of your life, how you live your life, really determines everything,” she added. “…That’s basically what journalism is.”

At NPR, she said the team looks at the big economics stories, such as prices for goods or how people work. But it rarely uses the term “consumer price index” and prefers the word “prices” — focusing on the perspective of consumers.

To listen to the interview, go here.


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