News Corp CEO: We’re bundling WSJ, Barron’s and Investor’s Business

Robert Thomson

News Corp. CEO Robert Thomson made the following comments during its first quarter earnings conference call:

In particular, a digital advertising at Dow Jones rose 11%, a noteworthy achievement in this complex environment. In fact, Q1 represents the ninth consecutive quarter of year-over-year digital ad growth at Dow Jones. In the past year, Dow Jones added 473,000 digital-only subscriptions, and as of the end of Q1, 83% of subscriptions at Dow Jones were digital-only.
At the Wall Street Journal, despite the tough market, paid digital subscriptions increased by over 350,000 year-over-year. During the quarter Investors Business Daily launched a paid newsletter MarketDiem to attract younger investors and commissioned an options information app that will present new analytics for options trading, a complex but potentially lucrative sector.
With its panoply of premium products, Dow Jones has renewed focus on bundling our premium content, including the Wall Street Journal, Market Watch, and Barron’s. These valuable combinations have already exceeded 200,000 subscriptions and we have begun to roll out a bundle featuring WSJ, Barron’s and IBD.

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.