Media News

News Corp CEO: We’re bundling WSJ, Barron’s and Investor’s Business

November 9, 2022

Posted by Chris Roush

Robert Thomson

News Corp. CEO Robert Thomson made the following comments during its first quarter earnings conference call:

In particular, a digital advertising at Dow Jones rose 11%, a noteworthy achievement in this complex environment. In fact, Q1 represents the ninth consecutive quarter of year-over-year digital ad growth at Dow Jones. In the past year, Dow Jones added 473,000 digital-only subscriptions, and as of the end of Q1, 83% of subscriptions at Dow Jones were digital-only.

At the Wall Street Journal, despite the tough market, paid digital subscriptions increased by over 350,000 year-over-year. During the quarter Investors Business Daily launched a paid newsletter MarketDiem to attract younger investors and commissioned an options information app that will present new analytics for options trading, a complex but potentially lucrative sector.

With its panoply of premium products, Dow Jones has renewed focus on bundling our premium content, including the Wall Street Journal, Market Watch, and Barron’s. These valuable combinations have already exceeded 200,000 subscriptions and we have begun to roll out a bundle featuring WSJ, Barron’s and IBD.

To read more, go here.

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