Morning Consult and American City Business Journals have launched the Metropolitan Consumer Sentiment Index, a new quarterly data set that tracks shifts in consumer confidence across 46 U.S. metropolitan areas.
The index offers visibility into how major economic, political, and policy changes are shaping consumer confidence at the metro level — where economic decisions are actually made and felt.
ACBJ will publish coverage of the findings across all of its regional business publications.
“Helping business leaders make informed decisions is at the heart of ACBJ’s mission,” said ACBJ CEO Whitney Shaw in a statement. “Whether they are pursuing a growth opportunity or trying to gauge how a new policy is affecting customers, this index will give our readers an edge.”
The index is powered by Morning Consult’s survey engine, which conducts more than 5,000 daily interviews nationwide.
