Ritika Gupta, the BBC’s North American business correspondent, was interviewed by Global Woman magazine about her career.
Here is an excerpt:
With economic uncertainty becoming a recurring theme, how do you ensure that your reporting not only informs but also engages viewers who may not have a deep background in business?
I have always been passionate about making finance and business news accessible to a wide audience.
There is a lot to be said about the democratisation of finance and I think the general public is eager to keep apace with business news, as it impacts us all, from the job market to inflation and borrowing costs.I try to avoid too much financial jargon and explain in simple terms why it matters, as I find that this is the most meaningful storytelling. When reporting, my goal is for the viewer to feel like they have learnt something new or interesting.
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