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Intuit asked The Verge to delete part of a podcast

Intuit asked The Verge to delete part of a podcast where editor in chief Nilay Patel asked its CEO about tax code reform.

Patel writes, “Here’s where it got weird. I couldn’t have the CEO of Intuit on without asking about tax reform in the United States. Individual income taxes are more complicated in the US than in almost any other developed economy, and Intuit has been lobbying hard since the late 1990s to keep it that way to protect TurboTax, spending nearly $3.8 million in lobbying in 2023 alone. There’s been extensive reporting about it. This lobbying has had mixed results: truly free online direct filing with the IRS began as a pilot program this year and is expanding to be available for more than half the US population in 2025.

“It’s also not just lobbying: in 2022, a coalition of attorneys general from all 50 states got Intuit to agree to a $141 million settlement that required Intuit to refund low-income Americans who were eligible for free filing but were redirected to paid products. In 2023, the FTC found that TurboTax’s “free” marketing was willfully deceptive, and after the agency won an appeal early this year, Intuit was ordered to stop doing it.

“I asked about that, and Sasan disagreed with me, and we went back and forth for a few minutes on it. It’s Decoder; we have exchanges like this all the time, and I didn’t think anything of it.

“But then I got a note from Rick Heineman, the chief communications officer at Intuit, who called the line of questioning and my tone ‘inappropriate,’ ‘egregious,’ and ‘disappointing’ and demanded that we delete that entire section of the recording. I mean, literally — he wrote a long email that ended with ‘at the very least the end portion of your interview should be deleted.’

“We don’t do that here at The Verge. As many of our listeners and readers know, we have a very explicit and very strict ethics policy. The most important thing to note is that we never allow anyone to preview or approve interview questions, and we certainly do not allow anyone to review or alter the work that we publish.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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