Insider moving some writers outside of paywall

Insider is planning to restructure its newsroom to bring more content in front of its paywall, Nicholas Carlson, global editor-in-chief of Insider, told Axios reporter Sara Fischer.

Fischer reports, “About 60 paywalled writers are expected to have their work moved in front of the publication’s paywall.

“The big picture: The moves are part of a broader effort to get ahead of any economic turmoil in the months ahead.

‘Is it a coincidence that it’s time to make this call heading into a new year following a budget season? No, that’s not a coincidence,’ Carlson said, noting Insider’s long history of pivoting. ‘This is how we have been resilient over the past 15 years.’
The company, like most of the media industry, is feeling the impact of a broader ad market slowdown, he added. The new moves will help to create more traffic, and thus more inventory to sell ads against.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.