Sarah Bahr of the New York Times interviewed Ron Lieber, its personal finance columnist, about his work.
Here is an excerpt:
What makes for a good column?
When I think about personal finance, there’s a kind of a Venn diagram of possible topics: things that are really expensive; processes that are really complicated; and decisions where emotions can lead us astray if we aren’t careful. I like to think that when I’m at the center of that diagram, I’ve found the right topic.
And then there’s the matter of voice. The best compliment anyone can pay me is to say that my column sounded like I was there in the room with them, explaining the topic at hand. I want it to feel conversational, and not lecture-y, preachy or didactic. That doesn’t mean it’s always friendly — I try my best to punch up at institutions or entities that can take it and deserve it.
If I can find the right topic, and do it in the right voice, I’ve won the week.
