The launch of The Economist’s premium video strand Insider last year has led to a “significant improvement” in subscriber retention, reports Charlotte Tobitt of Press Gazette.
Tobitt reports, “Economist Insider launched in October as a way to add ‘extra value’ to subscriptions.
“It is also a new opportunity for sponsorship revenue and is currently supported by AI company Anthropic.
“The video offering, supported by a new purpose-built London studio, includes a weekly show from Economist editor-in-chief Zanny Minton Beddoes and an additional show each week hosted by other Economist journalists about different verticals (defence, geopolitics, economics and tech).
“Subscribers also receive extra insights via an Insider newsletter.”
Read more here.
